During this week, we were required to conduct a promotional campaign selling our commercial product to promote and spread the awareness on our dumpling product to allow more people to aware on our dumpling products. We are required to produce a large bulk of dumpling and sell it in order to allow people to know about our product and the taste of it.
Marketing strategy is essential in food product development to enables profits and business to the company and provide a good reputation to the company. Good marketing strategy will minimizes cost and brings in profit for the company. Marketing strategy consist of 5P's.
1.Product
2.People
3.Place
4.Price
5.Promotion
Product value propositions is essential to be known to up sell our product, People will be known as target market whereby we need to determine which target consumer that we are aiming to sell to. Place would be the location where we place our dumpling production. Price would be the selling price of the commercial dumpling product after calculate the cost and profit. Promotion would be the advertising technique to allow more people to know about our product. One of the technique is through media networks, creating sell sheet and also promotional campaign.
No comments:
Post a Comment