After all these effort and hard work contributed from my team mates and my beloved lecturer Dr Chong, we have finally reach the end of our semester 5 food product development which is the domain 6 Beta Concept. In this domain, we were required to conduct an presentation among the panels to pick the best alpha concept to be the beta concept.
Beta concept is the finalized concept used in the future food development. Our final concept would be the Burger Dumpling =) Stay tuned and anticipate for it !! Beta-concept was generated based on the previous 6 domain after many research and studies on the consumer, the market and the product itself as well. Through discussion, we had finalized our beta concept.
Beta-concept has to be able to meet the demands of the consumers and able to be marketable as well. Hence, it is important to conduct research and studies on previous domain to gain better understanding on consumers preferences and the factors affecting their food choice to enable our product to be marketable and meet their demands.
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| A brief understanding on Process of Food development ( SHORT SUMMARY ) ~~ |
In conclusion, food product development allows a better understanding towards what elements and properties consumer demand on the food product whether in terms of price of the food product, ingredients wise or the shelf life wise. Through various research and studies in the sequences of domains, it enable the develop team to identify their target consumer and the strategy on how to market their product and improve their product according to the consumers preferences by meeting their demands.
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| Various Food companies |
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