11th week of the semester Domain 5 Consumer Acceptance

This week domain is domain 5, which is the consumer acceptance. In domain 5, we were required to find 5 panels to participate in our discussion regarding to the feasibility studies we done whether more challenges that we do not foresee or there are solutions that we have not thought yet. It is also to obtain professional opinions towards the processing and formulation of the product. This is to aid in our process of choosing our beta concept later then which falls on domain 6. In this domain, participant was required to have one to one interview to fully access to the one opinions and suggestions based on their experience and their fields of study related to food.

    

We were able to found 5 panels within given time and obtain useful information from them in terms of the product itself and the processing issue as well. All the panels have education background related to culinary skills and food processing knowledge. 5 panelist were segregate to two categories which is lecturer and students. They have insight view on how the products is going to taste better and how to minimize cost and maximize production efficiency in food industry. Video and voice recorder were used to record the entire discussion, the purpose of this is to able to keep track on the important points and opinions said throughout the discussion in case anything were left out and did not recorded in written form.

Conclusion, We are able to extract few important points from the consumer acceptance and able to find out which one they prefer and thinks that that product is marketable, HOWEVER, this will be further discuss as in terms of formulation vice and packaging vice have to reconsider to an extend on the efficiency of producing the product and how is the product quality going to be good and maintain even though after long period. Through this domain 5 consumer acceptance, I am able to improve my life long learning skills as I am able to efficiently extract information based on the discussion and opinions given by the participants and apply it into our product on how we are able to improvise.