~~ 6th week of the semester ~~

Previous week was the week whereby we have to tabulate all the information and data received into a table form. This is to analyze the consumers preference and the perception they are having towards dumplings, it enable us to have a better understanding on the consumers demand and their expectations towards the dumpling products. The tabulated data was separated to 3 categories, eating pattern of the consumer, purchasing behaviors of the consumer and the symbolic study. 

Good strategy leh ~~

Eating pattern HAHA

                                       

We were able to extract the information from previous focus group study, this provides us a various information about the current trend, eating pattern of the consumers and their purchasing behaviors. Based on these information gained, we will able to proceed to our next step which is idealization. BUT before that, we have to present our tabulated data this week. This is to give a clear understanding and explanation on why the consumers choose 

Professional lehhh ~~ Dr Chong =P

I am able to improve my lifelong learning skills as I am able to locate the information and extract the main points from the focus group study. Besides that, i am able to improve my skills on my digital literacy skills as i am able to extract the information using the gadgets such as video cameras and recorders to track back the opinions and comments given by the participants of the focus group study. I am able to present the tabulate data effectively using Microsoft Excel software as well.

~~ 5th week of semester ~~

This week, we were required to find 20 panels and submit the recorded focus group study video and tabulate the data based on the opinions given from the panels during focus group discussion. Fortunately, we were able to search for 20 panels and obtain reliable data from them. IT IS NOT EASY AS IT SEEMS, it does not only require good communication skills, it also requires you to be calm and steady at all times. 

Ya LOH !

The challenges I faced was to find a proper classroom for the focus group study and finding panels to join our focus group study. Some of our focus group discussion session was halted halfway due to the lecturer having class at the certain times, we have to apologize to the lecturer and the panels and find a new classroom again. Finding panels was not an easy task as well as you need to persuade them to join the focus group interview. This problem was solved by giving some appreciation gifts as a gratitude and compensation of their time for joining the focus group discussion. 

Take a break and have a kit kat!! =D

Refreshing tea ~~

I am in-charge of the questionnaire and ask the symbolic study part and the purchasing behaviors part. I found out that most of the panels have similar opinions yet some gave an interesting comment about it. I have improved my lifelong learning skills as i am able to extract and locate the important information that benefits in our idealization for our dumpling products. Besides that, i am able to improve my communication skills as i am able to communicate with the panels and point out the question clearly for them to have an betetr understanding regarding to dumplings product.  

~~4th week of semester~~

In the 4th week of semester, we are required to conduct a mock focus group study within our own batch BS2, the purpose of conducting this focus group study is to further analyse the preference and also to further understanding the mindset of consumers towards dumpling. This will aid in our process in idealization as generating new ideas is based on the consumer preference and their expectations.

Hmmm..... Something's isn't right

Focus group study is a method for consumer study. Focus group study requires a group of people A.K.A panels to gather together and we will conduct focus group study by asking them questionnaire we prepared to further understand the consumer mind about dumpling. Each panels were given the freedom of speech and the freedom to discuss among other panels and voice out their opinions individually. Each of panels opinions will be recorded and analysed.

We are required to find 20 panels for our focus group study including staffs and students as well. Each focus group study requires minimum 30 minutes to conduct and we decided to use video and voice recorder to keep track on what panels said during the focus group discussion. We finalize our questionnaire and get familiarize with the method and the procedure of conducting the focus group discussion. I have improve my communication skills as i am able to construct my sentence when communicating with my group batch to gain better understanding towards the task given. I also learnt to improve my interpersonal skills as I am able to analyzed the problem and lead the team to solve it together.

3rd week of the semester ~~~

3 week had passed, seems like 3 days for me, hehe. The time to pass up my internship reports are near. Our beloved lecturer urge us to start finding our panels for the focus group study, before that happen, =D we will be having our own focus group study among BS2 ourselves. This is to ensure the smooth flow during the focus group study with the panels and also allow us to have an experience and try out on how focus group study is going to be.



Time Flies... HAHAHAHA



Besides that, We were given time to construct our focus group study questionnaire for the consumer study. The questions constructed must not be an direct question as we are not asking them to aid us in our idealization and innovation of our product. The purpose of having focus group study is to further our understandings towards consumer preference of the food product. The question might be based on the eating behavior of the consumer and the symbolic study of the consumers towards dumpling. Consumer eating behavior states the way of the consumer consume dumpling, it will be involving the time meal when they consume the dumpling, the portion they had on each meal and when they will be having their dumplings and etc.

We were able to come out a few sets of question for the consumers. We hope that these questions will lead us to gain the information we needed for the consumer studies as it will really provides aids in our idealization and innovation of the food product that we create. In this lecture, I have further improve my Thinking and problem solving skills as I am able to apply the knowledge taught by Dr Chong on how to ask the question and construct the question effectively and efficiently. Besides that, I have improved my Digital Literacy skills as well as i am able to conduct the discussion with my group mates by using the software named Padlet.

I will be conducting a mock focus group study next week~~ Wish me Luck and All the best =) For the mean time, Have a nice day and Live life to the fullest !!

~~ 2nd week of the semester ~~

Life's been great to me~~ =)  my families are healthy, my friends are healthy,myself is healthy as well.... XD

Well, this is my 2nd week of 5th semester. Workload are adding in one by one, Am i stressed up? 

 

Yup, just a little bit haha, it may due to the 3 months internship. Have i told you about the internship? Previously, I had my internship at DELICIOUS Group Sdn Bhd for three months!!! I thought it would be long... but, until the mid of the internship, I felt like time just passed by like the speed of light and I do not even notice it. There were bittersweet moments after the internships as I miss my colleague working there, they are very POLITE and APPROACHABLE. They will spend their time on illustrating their experience gained from years to years in the department and willingly to share their ~~ TIPS and Secret's ~~ on how to be successful in the future.

Anyway, forgive my longggggggggg side winded story =P. The real purpose of this writing is to  reflect on what i have done on the 2nd week regarding to the subject Food Product Development. We were given the time to conduct our survey in Taylor's university lakeside campus. We were required to find 150 people for the hard copy survey and 50 more on the online website of the survey. Things were not easy as it required communication skills and the initiative to approach a stranger and ask them to fill in the survey . 

Yes, most of them sense the danger when we are approaching them XD 

But fortunately, We managed to find the 150 people to fill up the survey in the given time. All thanks to our team hardwork and Dr Chong guidance =P.... I improved my communication skills and my interpersonal skills as i am able to communicate well to someone i do not know, i am able to analyze my teams capability and each of their Pros and Cons.  Next up will be the interpretation of the results we found and the data we collect, we are required to analyze the data and present it during class.

UNTIL THEN, HAVE A NICE DAY AND ENJOY THE LAST FEW HOURS BEFORE WEEKDAYS START.